The Wrangler Brand Announces The George Strait Cowboy Cut® Collection
 
Country Music Legend and Western Wear Leader Harmonize on New Line
 
GREENSBORO, N.C. - Are you ready for some country? After three decades of mega hits in the country music business, multi-platinum superstar George Strait makes music with the Wrangler® brand through the George Strait Cowboy Cut® Collection by Wrangler®. A decades-long relationship between Strait and the Western Wear leader led to the development and launch of the signature line of specialty shirts, making history as the first time both legends have collaborated on such a project. This fall’s certain hit climbs a new kind of chart, as the collection is sure to be an unexpected delight for consumers loyal to both the patch and the celebrity. As an added bonus, fans can clip and save a one-of-a-kind ad running in Country Weekly featuring Strait.

“George and Wrangler® have had a phenomenal partnership for years, and the time was right to incorporate his clean, classic cowboy style into a new line of Wrangler® Western Wear shirts,” said Edyie Brooks-Bryant, marketing manager, Wrangler® Western Wear. “The George Strait Cowboy Cut® Collection is a premium line of signature shirts that stands as an example of the brand’s continuing effort to keep consumers satisfied. It’s an unexpected surprise for fans, and they will be especially excited to know he has had a say in designing the line and bringing it to them.”

The collection is made with the quality and care consumers have come to expect from the Wrangler® brand. Designed in a simple, traditional style that reflects shirts worn by the legend himself, the signature line of specialty shirts hits shelves in late November. Unique to the collection, each piece is of superior dress-shirt quality in a fine-weave, lightweight, all-cotton fabric. Traditional long-sleeve, button-down styles have improved comfort without sacrificing a neat dress shirt look. Available in casual plaids, dressy stripes and elegant solids, the line makes a statement about Strait’s timeless style and is sure to have consumers singing for more.

“After so many years of an accomplished relationship, Wrangler® and George were inspired to take it to the next level for their consumers and fans, who are one and the same,” said Erv Woolsey, CEO, The Erv Woolsey Company, artist management for Strait. “They wanted to make sure the signature collection was perfect, and they did a fantastic job of incorporating George’s timeless style and overall essence of what he wears on stage and in everyday life into the new collection.”

For more than 50 years the Wrangler® brand has catered to and evolved with its consumers in order to exceed expectations and stay the worldwide leader in authentic Western Wear. Now, the best in Western apparel and country music deliver an enduring collection that is sure to be well-received by their many fans.

Wrangler® Western Wear is available at over 2,500 western specialty stores nationwide. For more information regarding the George Strait Cowboy Cut® Collection by Wrangler® or the Wrangler® family of products, or to locate the Wrangler® Western Wear retailer nearest you, visit www.wrangler.com or call 1.888.784.8571.